Visit Indy

  • Love Indy
  • Cultural Destinations

Website
http://www.visitindy.com

Primary Contact
Chris Gahl
Vice President, Marketing
Contact via email

Mission statement

Visit Indy is a not-for-profit that exists to promote the city of Indianapolis.

Actions

Visit Indy is working on the following actions:

Love Indy

Strategy

Help research the creation of an online "Smart Engine" that recommends events and activities for customized users based on criteria set by user.

Action

Identify existing technology (e.g. Collections) that offer residents/visitors an easy way to discover ways to socially engage

Start Date:

January 1, 2016

Completion Date:

May 5, 2016

Progress

100%

Message status icon
Status on May 4, 2016
Visit Indy sourced and contracted with a new technology called Crowdriff, allowing for #LoveIndy to be tracked and pulled into one source. http://love.visitindy.com/#/gallery/recent
Love Indy

Strategy

Help research the creation of an online "Smart Engine" that recommends events and activities for customized users based on criteria set by user.

Action

Ask existing partners to help contribute/share data to allow Visit Indy to aggregate a comprehensive events and attractions database, as not to duplicate efforts

Start Date:

January 1, 2016

Completion Date:

June 30, 2016

Progress

100%

Message status icon
Status on October 10, 2016
We are pulling cultural events from key partners and aggregating them on the Visit Indy LoveIndy page along with our new mobile app.
Love Indy

Strategy

Help research the creation of an online "Smart Engine" that recommends events and activities for customized users based on criteria set by user.

Action

Engage the Indy tech sector as potential leader in a new application, including researching possible funders for this new App

Start Date:

June 1, 2016

Completion Date:

May 31, 2017

Progress

100%

Message status icon
Status on October 10, 2016
New retooled app by local developer successfully launched with new #LoveIndy integration.
Love Indy

Strategy

Reach the non-user and new user via workplaces, media and neighborhoods.

Action

Ask partners to help promote and measure volunteer opportunities

Start Date:

March 1, 2016

Completion Date:

December 31, 2020

Progress

25%

Message status icon
Status on March 3, 2017
Visit Indy to help work with UWCI, IndyHub, Leadership Indianapolis, and Indiana Humanities on a best-practices in measuring civic engagement.
Love Indy

Strategy

Reach the non-user and new user via workplaces, media and neighborhoods.

Action

Identify existing opportunities to organize mobile amenities such as food trucks and pop-up shops

Start Date:

June 1, 2016

Completion Date:

June 30, 2018

Progress

100%

Message status icon
Status on October 10, 2016
We have identified three places/spaces and activated the LoveIndy brand, including Spark at City Market and PUP retail locations.
Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Continue with the NDY Sculpture campaign along with growing the “Friends of” group of ambassadors that populate the #LoveIndy feed and increase its visibility

Start Date:

January 1, 2016

Completion Date:

May 5, 2016

Progress

100%

Message status icon
Status on May 4, 2016
Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Develop and implement multiple portals (existing social channels) within the same brand for immediate happenings in the arts, culture, sports and neighborhoods

Start Date:

January 1, 2016

Completion Date:

December 31, 2016

Progress

100%

Message status icon
Status on March 3, 2017
Visit Indy is now partnering with the ArtsCouncil & Do 317 to aggregate events in the arts/culture/sports arena and cross promoting online, socially, and via our email distribution channels.
Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Create and implement a process to market larger happenings in places where people gather (places of worship, parks and neighborhood centers, sporting arena’s etc.) within current budget

Start Date:

January 1, 2016

Completion Date:

December 31, 2020

Progress

100%

Message status icon
Status on May 4, 2016
We have established a community relations plan to market citywide events to places of worship, parks, and neighborhood centers and have established regular communication with a group of 200.
Love Indy

Strategy

Create a Love Indy Challenge that rewards doers who participate in 5 or more cultural activities per year.

Action

Work with Indiana Humanities on repurposing its ALL-IN model for citywide exploration

Start Date:

March 1, 2016

Completion Date:

December 31, 2017

Progress

0%

Love Indy

Strategy

Create a Love Indy Challenge that rewards doers who participate in 5 or more cultural activities per year.

Action

Work with community partners on finding funds for micro-grants to artists and residents for neighborhood based projects

Start Date:

January 1, 2016

Completion Date:

December 31, 2017

Progress

0%

Love Indy

Strategy

Create a Love Indy Challenge that rewards doers who participate in 5 or more cultural activities per year.

Action

Examine the feasibility of a Love Indy themed card with a local bank to receive a percentage of every purchase

Start Date:

May 1, 2016

Completion Date:

December 31, 2017

Progress

50%

Message status icon
Status on March 3, 2017
Follow back up with banks to work through logistics of card.
Love Indy

Strategy

Reach the non-user and new user via workplaces, media and neighborhoods.

Action

Identify partners to provide demographics to help define the new and non-user (e.g. grandfather in Carmel, single mom, teenager)

Start Date:

May 1, 2016

Completion Date:

May 31, 2017

Progress

75%

Message status icon
Status on May 4, 2016
Through No Mean City initiative and Visit Indy residential online study (October), we have created persona baseline data on who is engaging most with websites, cultural institutions, and attending events currently.
Love Indy

Strategy

Reach the non-user and new user via workplaces, media and neighborhoods.

Action

Create a better partnership between the media, local sports initiatives and arts and culture happenings

Start Date:

January 1, 2017

Completion Date:

December 31, 2018

Progress

100%

Message status icon
Status on May 4, 2016
A media tour with local companies occurred in February to update on key events for 2016.
Love Indy

Strategy

Reach the non-user and new user via workplaces, media and neighborhoods.

Action

Via Visit Indy’s communications team, equip and activate workplaces to market information to their employees via affinity groups, corporate communications newsletters, and HR Directors as a retention strategy

Start Date:

May 1, 2016

Completion Date:

December 31, 2017

Progress

100%

Message status icon
Status on March 3, 2017
Visit Indy has launched a monthly Partnership Events & #LoveIndy Email communication platform to cross promote third places and cultural events for residents.
Love Indy

Strategy

Reach the non-user and new user via workplaces, media and neighborhoods.

Action

Supplement the existing Super Service program (organized for Superbowl XLVI) to include information on loving Indy. Invite schools, hospitality staffs, taxi drivers, etc

Start Date:

May 1, 2016

Completion Date:

December 31, 2017

Progress

100%

Message status icon
Status on March 3, 2017
In addition to the Indianapolis Airport and the Indianapolis Motor Speedway, we have also implemented this hospitality training to the Indiana State Fair and its volunteers along with the city’s 25 downtown hotels.
Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Complete and submit the application to the US Patent Office to trademark #LoveIndy

Start Date:

January 1, 2016

Completion Date:

June 30, 2016

Progress

100%

Message status icon
Status on May 4, 2016
All paperwork via the Visit Indy attorney was completed for both “Love Indy” and “#LoveIndy”
Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Finalize the structure

Start Date:

January 1, 2016

Completion Date:

June 30, 2016

Progress

0%

Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Develop, publish and share usage guidelines

Start Date:

January 1, 2016

Completion Date:

June 30, 2016

Progress

0%

Love Indy

Strategy

Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

Action

Monitor (policing when necessary) and report on the use of #LoveIndy

Start Date:

January 1, 2016

Completion Date:

December 31, 2020

Progress

100%

Message status icon
Status on May 4, 2016
Two members of the Visit Indy team are monitoring Facebook, Twitter, Instagram, blogs, and mainstream media (via Vocus Media Monitoring software)
Cultural Destinations

Strategy

Add at least one unique new cultural destination.

Action

Via existing research conducted as part of the existing Regional Indianapolis Tourism Master Plan, identify gaps in desired / desirable cultural destinations

Start Date:

January 1, 2016

Completion Date:

December 31, 2020

Progress

100%

Message status icon
Status on May 4, 2016
Via Walker Research conducted in October 2015, along with more than 2,500 one-on-one interviews as part of the Tourism Master Plan, gaps and key outcomes have been set.
Cultural Destinations

Strategy

Add at least one unique new cultural destination.

Action

Via the Tourism Master Plan, create and maintain a list of desired projects

Start Date:

January 1, 2016

Completion Date:

December 31, 2017

Progress

100%

Message status icon
Status on May 4, 2016
A short list of projects stemming from 2,500 interviews with key stakeholders statewide.
Cultural Destinations

Strategy

Add at least one unique new cultural destination.

Action

Via the Tourism Master Plan, determine emerging trends / incoming developments that could foster the creation of more unique cultural destinations for residents and visitors

Start Date:

January 1, 2016

Completion Date:

December 31, 2020

Progress

100%

Message status icon
Status on May 4, 2016
A short list of projects stemming from 2,500 interviews with key stakeholders statewide.
Cultural Destinations

Strategy

Add at least one unique new cultural destination.

Action

Via the Tourism Master Plan, develop a program to create desired cultural destinations

Start Date:

January 1, 2016

Completion Date:

December 31, 2020

Progress

100%

Message status icon
Status on May 4, 2016
A short list of projects stemming from 2,500 interviews with key stakeholders statewide.