Love Indy

Increasing loyalty & participation

  • Strategy

    Develop Indy into a playful city for all ages.

    Actions:


    Assess the current landscape for opportunities to play, perform and to witness entertainment from an under 21 perspective. More details

    Arts Council of Indianapolis

    20%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2017

    Status update:

    November 21, 2016: The Central Indiana Community Foundation held the first IN Light IN Festival in August 2016. Big Car and the Indianapolis City Market are hosting Sparket throughout the fall (2016) to encourage active use of space and community engagement.

  • Pilot a free arts and culture “ticket” to Indianapolis students under 21. More details

    Arts Council of Indianapolis

    0%

    Start Date:

    May 1, 2018

    Completion Date:

    December 31, 2020

  • Strategy

    Increase support for the arts in the public realm.

    Actions:


    0%

    Start Date:

    May 1, 2016

    Completion Date:

    December 31, 2017

  • Encourage the growth of public performance on sidewalks, parking lots, along the Cultural Trail and in other public places. More details

    Arts Council of Indianapolis

    0%

    Start Date:

    May 1, 2016

    Completion Date:

    December 31, 2018

  • Research, find and secure new funding for artists, arts organizations, and arts activities like the Transformational Impact Fellowship Program in Indianapolis. More details

    Arts Council of Indianapolis

    5%

    Start Date:

    May 1, 2016

    Completion Date:

    December 31, 2019

    Status update:

    November 21, 2016: Community conversations and research are taking place regarding potential new funding opportunities to be investigated more fully in 2017.

  • Develop a Percent for Beauty Program. More details

    Arts Council of Indianapolis

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2019

    Status update:

    May 10, 2016: On May 10, 2016, the City-County Council passed Proposal 16-001, the Public Art for Neighborhoods Program and it was signed by Mayor Hogsett. The program requires private developers receiving economic incentives from the City of Indianapolis to direct 1% of the value of these incentives towards either completing a work of public art as part of their project, or as a cash contribution to the Public Art for Neighborhoods Fund. The Arts Council will serve as the steward of the program.

  • Strategy

    Work to ensure that everyone knows what their cultural and entertainment options are.

    Actions:


    Promote positive stories and experiences found in Indy via Live Indy/No Mean City, monthly. More details

    IndyHub

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2020

  • Grow and expand Passport to the Arts options and attendance. More details

    IndyHub

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2018

    Status update:

    July 14, 2017: IndyHub has updated the format and are getting ready to launch the second part of Season 9 at the end of July

  • Develop and launch Passport to Sports, a multi-ticket subscription to educate young professionals about Indy’s amateur (and likely professional) sports community. More details

    IndyHub

    30%

    Start Date:

    October 1, 2017

    Completion Date:

    December 31, 2020

    Status update:

    July 14, 2017: IndyHub continues to have conversations about this concept with partners, however, until they need to identify additional resources in order to fully move the concept forward.

  • Strategy

    Help research the creation of an online "Smart Engine" that recommends events and activities for customized users based on criteria set by user.

    Actions:


    Identify existing technology (e.g. Collections) that offer residents/visitors an easy way to discover ways to socially engage. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    May 5, 2016

    Status update:

    May 4, 2016: Visit Indy sourced and contracted with a new technology called Crowdriff, allowing for #LoveIndy to be tracked and pulled into one source. http://love.visitindy.com/#/gallery/recent

  • Ask existing partners to help contribute/share data to allow Visit Indy to aggregate a comprehensive events and attractions database, as not to duplicate efforts. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    June 30, 2016

    Status update:

    October 10, 2016: We are pulling cultural events from key partners and aggregating them on the Visit Indy LoveIndy page along with our new mobile app.

  • Engage the Indy tech sector as potential leader in a new application, including researching possible funders for this new App. More details

    Visit Indy

    100%

    Start Date:

    June 1, 2016

    Completion Date:

    May 31, 2017

    Status update:

    October 10, 2016: New retooled app by local developer successfully launched with new #LoveIndy integration.

  • Strategy

    Reach the non-user and new user via workplaces, media and neighborhoods.

    Actions:


    Ask partners to help promote and measure volunteer opportunities. More details

    Visit Indy

    25%

    Start Date:

    March 1, 2016

    Completion Date:

    December 31, 2020

    Status update:

    March 3, 2017: Visit Indy to help work with UWCI, IndyHub, Leadership Indianapolis, and Indiana Humanities on a best-practices in measuring civic engagement.

  • Identify existing opportunities to organize mobile amenities such as food trucks and pop-up shops. More details

    Visit Indy

    100%

    Start Date:

    June 1, 2016

    Completion Date:

    June 30, 2018

    Status update:

    October 10, 2016: We have identified three places/spaces and activated the LoveIndy brand, including Spark at City Market and PUP retail locations.

  • Strategy

    Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

    Actions:


    Continue with the NDY Sculpture campaign along with growing the “Friends of” group of ambassadors that populate the #LoveIndy feed and increase its visibility. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    May 5, 2016

    Status update:

    May 4, 2016:

  • Develop and implement multiple portals (existing social channels) within the same brand for immediate happenings in the arts, culture, sports and neighborhoods. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2016

    Status update:

    March 3, 2017: Visit Indy is now partnering with the ArtsCouncil & Do 317 to aggregate events in the arts/culture/sports arena and cross promoting online, socially, and via our email distribution channels.

  • Create and implement a process to market larger happenings in places where people gather (places of worship, parks and neighborhood centers, sporting arena’s etc.) within current budget. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2020

    Status update:

    May 4, 2016: We have established a community relations plan to market citywide events to places of worship, parks, and neighborhood centers and have established regular communication with a group of 200.

  • Strategy

    Create a Love Indy Challenge that rewards doers who participate in 5 or more cultural activities per year.

    Actions:


    Work with Indiana Humanities on repurposing its ALL-IN model for citywide exploration. More details

    Visit Indy

    0%

    Start Date:

    March 1, 2016

    Completion Date:

    December 31, 2017

  • Work with community partners on finding funds for micro-grants to artists and residents for neighborhood based projects. More details

    Visit Indy

    0%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2017

  • Examine the feasibility of a Love Indy themed card with a local bank to receive a percentage of every purchase. More details

    Visit Indy

    50%

    Start Date:

    May 1, 2016

    Completion Date:

    December 31, 2017

    Status update:

    March 3, 2017: Follow back up with banks to work through logistics of card.

  • Strategy

    Reach the non-user and new user via workplaces, media and neighborhoods.

    Actions:


    Identify partners to provide demographics to help define the new and non-user (e.g. grandfather in Carmel, single mom, teenager). More details

    Visit Indy

    75%

    Start Date:

    May 1, 2016

    Completion Date:

    May 31, 2017

    Status update:

    May 4, 2016: Through No Mean City initiative and Visit Indy residential online study (October), we have created persona baseline data on who is engaging most with websites, cultural institutions, and attending events currently.

  • Create a better partnership between the media, local sports initiatives and arts and culture happenings. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2017

    Completion Date:

    December 31, 2018

    Status update:

    May 4, 2016: A media tour with local companies occurred in February to update on key events for 2016.

  • Via Visit Indy’s communications team, equip and activate workplaces to market information to their employees via affinity groups, corporate communications newsletters, and HR Directors as a retention strategy. More details

    Visit Indy

    100%

    Start Date:

    May 1, 2016

    Completion Date:

    December 31, 2017

    Status update:

    March 3, 2017: Visit Indy has launched a monthly Partnership Events & #LoveIndy Email communication platform to cross promote third places and cultural events for residents.

  • Supplement the existing Super Service program (organized for Superbowl XLVI) to include information on loving Indy. Invite schools, hospitality staffs, taxi drivers, etc. More details

    Visit Indy

    100%

    Start Date:

    May 1, 2016

    Completion Date:

    December 31, 2017

    Status update:

    March 3, 2017: In addition to the Indianapolis Airport and the Indianapolis Motor Speedway, we have also implemented this hospitality training to the Indiana State Fair and its volunteers along with the city’s 25 downtown hotels.

  • Strategy

    Create a popular, hip and consistent Love Indy brand that broadens awareness and fosters a positive image of Indy.

    Actions:


    Complete and submit the application to the US Patent Office to trademark #LoveIndy. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    June 30, 2016

    Status update:

    May 4, 2016: All paperwork via the Visit Indy attorney was completed for both “Love Indy” and “#LoveIndy”

  • Finalize the structure. More details

    Visit Indy

    0%

    Start Date:

    January 1, 2016

    Completion Date:

    June 30, 2016

  • Develop, publish and share usage guidelines. More details

    Visit Indy

    0%

    Start Date:

    January 1, 2016

    Completion Date:

    June 30, 2016

  • Monitor (policing when necessary) and report on the use of #LoveIndy. More details

    Visit Indy

    100%

    Start Date:

    January 1, 2016

    Completion Date:

    December 31, 2020

    Status update:

    May 4, 2016: Two members of the Visit Indy team are monitoring Facebook, Twitter, Instagram, blogs, and mainstream media (via Vocus Media Monitoring software)

  • Strategy

    Develop Indy into a playful city for all ages.

    Actions:


    Working with the Indianapolis Skate Park Advocates, develop funding, sustainability and engagement plan for Skate Indy. More details

    Indianapolis Parks Foundation

    35%

    Start Date:

    January 1, 2016

    Completion Date:

    January 31, 2018

    Status update:

    January 27, 2017: The Parks Foundation has held monthly meetings with Indianapolis Skate Park Advocates to work to continually improve and maintain the Major Taylor Skate Park. Additionally, the groups are in the process of identifying a location for a second Skate Park in the City.

  • Examine the success of Indianapolis’ urban basketball courts, and other features/amenities, toward a more recreational city. More details

    Indianapolis Parks Foundation

    35%

    Start Date:

    June 1, 2016

    Completion Date:

    June 30, 2017

    Status update:

    January 27, 2017: Through a partnership with IPL, the Pacers, and the City, basketball courts were completed at Beckwith park. Additionally, two new basketball courts were completed at Tarkington Park through a partnership with Boiler Business Exchange. There are also two more half court basketball courts are Tarkington Park. Finally, in partnership with the Urban League, two additional parks are receiving a basketball court upgrade. The Foundation is planning for additional court improvements in 2017.

  • Project:

    The Indy Ultimate

    http://www.indianasportscorp.org/events/events-calendar/indy-ultimate

    The Indy Ultimate, which takes place each summer, is an urban adventure race that winds through downtown Indianapolis showcasing 14 sports, historical and cultural venues. Participants run or walk and complete obstacles and challenges for a unique downtown experience. The event begins and ends at Military Park and incorporates such iconic venues as the Indiana War Memorial, where competitors go up, around and down the steps; Lucas Oil Stadium, where participants attempt a field goal, and Victory Field, where participants run the bases. For more information, click here.

  • Project:

    AmeriCorps Public Allies Indianapolis

    http://www.inrc.org/public-allies

    Public Allies Indianapolis is a partnership between INRC and Public Allies, a national movement grounded in the conviction that “Everyone leads.” Public Allies believes that everyone has leadership potential and assets to contribute towards making a difference in their community. INRC’s focus on developing leaders from within the Indianapolis community makes Public Allies an ideal partner for INRC.

    There are many energetic, talented young people who want to address critical issues in their communities, and many organizations and communities who could benefit from their contributions. Public Allies recruits, trains, and supports diverse young leaders preparing them for community leadership on pressing public issues. Public Allies’ asset-based approach to leadership creates pathways for young people to engage in their communities, and has helped communities and organizations tap the energy, passion, and perspectives of a new generation.

    INRC’s focus on developing community assets, encouraging diverse indigenous leadership, promoting collaboration, facilitating learning, and serving with integrity create the foundation for the Public Allies Indianapolis program. Since 2009, Public Allies Indianapolis has developed young leaders to make a difference in Indianapolis neighborhoods. Our young leaders, Allies, are diverse and passionate social change makers who support community projects in partnership with local nonprofit organizations. Public Allies Indianapolis has developed 120 young leaders who have contributed 204,000 hours of service to Indianapolis-based nonprofits. Their service hours have led to the creation, expansion, and improvement of vital community services.

  • Project:

    Welcoming Indianapolis

    https://www.immigrantwelcomecenter.org/

    Immigrant Welcome Center (IWC) encourages immigrants’ civic and community engagement in business, education, the arts, faith communities and neighborhoods. Through Welcoming Indianapolis, IWC is creating a more welcoming city and helping newcomers establish roots in their new home city.

  • Project:

    No Mean City Initiative – Love Indy

    http://www.nomeancity.com

    Those who call her home know Indy is bold, progressive, anything but average. Now it’s time to share this message with the world.

    In our discovery process to build the No Mean City platform, we discovered the assets and attributes that set our city apart from others. Building off of the civic pride revealed and energized through Love Indy’s work, and working with city leaders, front line ambassadors and individuals, we aim to set the record straight about Indy. Through this work, a narrative showcasing our strengths will emerge and be embraced, making it easier for all of us to speak accurately and authentically about the city we love.